Got problems in your social media engagements? It can mean a lot of things. One of which is the time of posting an update.
Engagements will increase once you publish your posts at the right time.
Pro-Tip: Post when your followers are most likely online.
That’s the solution to making the right decision in your social media marketing.
Let’s face it. It’s not easy to decide the best hour or day to post your company’s social updates. This may take a while to show up in your research about your post performance.
But, hey? Thanks for trying. It’s the thought that counts.
Don’t worry. Today, we show you the ideal days and times to reach your audience on major social media platforms. Here are the best times to post on Facebook, Instagram, Twitter, LinkedIn, and Pinterest:
The best hours of the day to post are from 9:00 AM until 2:00 PM, according to Hootsuite. This is optimal across different industries, whether B2B or B2C.
Hubspot reports that the highest click-through rate during the day is an hour before noon. That’s from 11:00 AM to 12:00 PM.
If you’re offering software or high learning as your product, then you post between 3:00 – 4:00 PM. The best days to post updates on these kinds of products are on Tuesday, Wednesday, and Thursday.
All industries should publish their photos at 1:00 PM or 5:00 PM every day. According to Hubspot, B2B companies can make use of 5:00 PM to 2:00 AM for greatest reach. You can pick which hour you’re comfortable with posting.
Wednesdays to Fridays are the best days to post when you want to attract an organic audience on IG.
Most retweets and high click-through rates happen during noontime and right after work. This is according to a Hubspot study that compared the CTR of different types of tweets.
Meanwhile, Hootsuite reported B2B tweets worked best between 9:00 AM to 4:00 PM. The best days for B2B tweets are Mondays and Thursdays.
If you run a B2C company, your best days to publish a tweet are from Mondays to Wednesdays. Tweets during the noon break are great for B2C.
Experts on Hubspot and Hootsuite agree that the best day to update your LinkedIn page is on Wednesday. Of course, it can change in different industries.
Hootsuite has also identified certain days for niche clients. For B2B companies, Tuesday is the ideal day to post tweets, while Monday is perfect for B2C companies.
Most engagement happens during the morning. This is from 8:00 AM to 12:00 PM.
There’s an increase in engagement after 5:00 PM, too. This could mean a lot of people are checking their LinkedIn messages after work.
Only Hubspot published the best hours to post on Pinterest. They didn’t make any bold claims to which day is better than the others.
They suggested you should begin creating and publishing your pins from 8:00 PM to 11:00 PM.
A runner-up schedule to reach more audience should go from 2:00 AM to 4:00 AM. It can mean other people from other parts of the world are accessing the website.
Conclusion
Your clients may use social media platforms in different ways from what you expect. So, it’s worth studying the embedded free analytics setting on some platforms.
This will help you identify the best hours to post on your business page. You won’t need to follow the researched data here.
What if you manage too many pages? Could you still learn the ideal days and times to post for each of them?
If you manage too many social pages, it gets hard to track each of the pages’ analytics. This is where Proweaver comes in.
You can find experienced social media managers from us. You’ll never worry about increasing the engagement of your posts. In return, you get more sales and leads from getting your post timing right. Set an appointment today!