According to Cyberchimps, eCommerce websites are online portals that assist users in finding their desired products or services on the internet. It offers a special feature that no other stores have, a 24/7 shopping experience.
It may sound pretty amazing to jump in. However, the competition is already rough as a lot of websites are now joining the trend of online stores. At present, about 24 million eCommerce websites are up and running in the cyber realm.
This is the reason why you should make a marketing strategy for your new eCommerce website. To help you in boosting your website’s popularity, we list down the 7 steps that can help you market your eCommerce website effectively.
Step 1
Focus on a niche and a segment
As mentioned by Neil Patel, you should provide the best product in a particular category. This means that you don’t need to provide everything at once.
It is better to be specific and design your products to address the needs or wants of a specific target market. By being specific, you have a higher chance of convincing people to buy your products.
You can better enhance this strategy by targeting your ads online. You don’t have to spend more on advertising on people who won’t be attracted to your product.
It goes like this. Begin by attracting a small number of people, like those living in a city.
Marketing your products to those with a higher social class can be a good start as people belonging to this income bracket tend to spend more.
Then, you must create a product out of their behavior. To create an effective product for your target consumers, you must conduct thorough research.
This way, you get to know what their pain points are and how you can manage to remove these points.
Step 2
Create a unique selling proposition (USP)
Using the target audience you identified, you can create an offer that’s unique and unheard of. If you can offer a product that isn’t offered by other online stores, you will be able to stir up people’s curiosity about your website.
For example, if you’re good at video editing and events coverage, you can offer to do same day edits in your package.
This encourages people to avail of your service because they no longer need to wait for a long time just to see their photos or videos at the end of an event.
The same thing goes with the retail products you’re selling. You can offer a same-day delivery service to those who want instant products at their footstep after they order.
Step 3
Create a fantastic user experience
It’s not enough to provide a user interface with eye-catching designs. You should design the journey or experience for your customers.
The process of finding the products on your website and buying it should not take too much time.
Nowadays, people are living in a fast-paced world.
If you don’t provide a fast order processing time, chances are, they might exit your website. They will find other web stores that can provide what they want, at a faster pace.
This is where Proweaver comes in. Skilled custom web designers who know to create fast-loading eCommerce websites will work with you. This way, you won’t lose your potential customers in the long run.
Step 4
Pick one traffic source
Be smart in choosing the right online platform for advertising your website.
You should go back to step 1 and learn which platform works best for your target niche and segment.
If your audience uses social media, you can try social media marketing. You should make plans on how to engage them weekly or even daily.
According to Neil Patel, the best social media to market your product is Facebook.
If your target audience constantly uses search engines, you can choose search engine marketing (SEM). You can try the pay-per-click (PPC) which charges you every time a user clicks the link to your website.
You can also try search engine optimization (SEO). This marketing strategy improves how your website performs in search engine rankings. This is what lands your website on the first page of search results. The ideal platform to use the SEM is Google.
Step 5
Maximize your value per visitor
Every visitor should get important value on your website. This ensures that you get to inform each visitor of the kind of products you offer.
There are different ways of doing so. For active users, you can up-sell them a package of deals about a particular item.
You can do this by offering them a buy one get one for free promo. Another way of maximizing value per visitor is by down-selling.
Here, you offer them a much more affordable alternative to the current item they’re looking at in your eCommerce website.
Another strategy you can do is to introduce a “hello bar.” This is a type of pop-up that you can customize according to your brand message.
Through this feature, you can inform a user of your promos before they completely exit your website.
Push notification is another trend to use. If your client accesses and registers on your site, you can give notifications on the limited-time promos you are offering.
Step 6
Maximize your order value
In the recent sales offering of Lazada and Shopee, products with free shipping fair better than those that do not. These products are guaranteed to have more orders than those products that charge a shipping fee.
According to DAN Consultancy, having a low-priced product also increases the number of orders in an eCommerce platform.
Given this information, you may also consider placing a checkout bump as another way to market your product.
This means that when a customer buys something, you place an optional tab below the order.
For example, when your customer buys a computer mouse, you can offer a discounted mouse pad for it before the checkout option.
This attracts users who want to buy items that complement the product they added to the cart.
Step 7
Use technology to make your eCommerce store better.
Five possible scenarios may take place in online shopping. You should know how to handle them with the use of artificial intelligence and cookies:
1) The customer adds to cart the chosen item and abandons the cart.
You can pursue the client after cart abandonment through an email reminder. This should contain all other options that are more affordable than the current items on their cart.
2) Customer shops once and never go back.
You can resolve the issue by sending an email, too. You can give them a “Missing you” message with a special coupon just for them.
This way, you can encourage them to shop at your website.
3) The customer just browses through your products.
When someone browses on your website, you can also use the pop-up message when they exit.
Place a message on the pop-up and describe what you can offer them. Invite them to subscribe to your promos. This way, they will get notified once you have discounted items.
4) The customer wants seasonal offers.
You can provide discounts during different seasons.
If it’s nearly the start of the school year, you can offer discounts for the educational items and school supplies.
You may also give a discount during local or national holidays to keep your users hooked.
5) Customers want a free item from your store.
If you’re using social media for your marketing, you can also use that as a channel for your eCommerce website promotions.
You can organize a contest for users. Here, they will describe their experience on your website.
It will be a great avenue to create user-generated content (UGC) for marketing your business. Aside from that, the buzz can redirect any curious individual to your website.
Why is it important to market it?
Creating a page is never an issue. Sustaining the page and keeping it relevant – that’s the challenge.
This is why you need to take the risk of finding a specific target audience. This will help you market and grow your brand into something that’s worth attention.
If you applied the steps in marketing your new eCommerce website, then you’ve taken the first few steps to success. Make sure that you always review your target niche to stay relevant.
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