According to Neil Patel, search engine optimization is the process of optimizing your online content.
This is what makes it show up in the top result for searches of a certain keyword.
This is very important considering that the likelihood of a potential client to scroll through the search results is very low.
By being on top, you’re easy to click, visit, and contact.
SEO specialists are the ones who will do the job in making your page optimized for the common search engines.
They help in coming up with website optimization strategies that can help your website rank higher against other businesses.
To help you with this, they will do different methods of improving your web performance.
Smart Insights and LYFE said there are 6 types you should know. Here are they:
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On-page SEO
On-page SEO involves the texts, images, and codes you inserted on to your webpage. This includes the following:
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Keywords
These are sets of words that you use to make your web page searchable.
It is important to plan it out first before you insert these in your pages.
A word of advice from Google is to create Google Ads Account so that you can have access to their Adwords Keyword Planner tool.
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H1 tag
H1 tag belongs to the family of H tags. This is a formatting style for blogs.
It informs the search engines to what keyword you’re ranking for.
As such, it is important to use the H1 style to your main keyword.
You come out as emphasizing to the search pages. It helps increase your page relevance score when the H1 tag is present.
This styling is also beneficial in showing the hierarchy of importance in the contents you’re providing.
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Title Tag
The Title Tag, also called Meta Title, is the one that shows up in search engines before you click a website.
The optimal character count for the Title Tag ranges from 50 to 55 characters only.
If you want help in this setup, you can get SEO specialists from Proweaver to help you out.
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Meta Description
Under the Title, this is where you will find the meta description.
You can use this as a summary of the contents of the web page.
When you put too many characters here, Google will place ellipsis (…) to the words that can’t fit.
To avoid this, the ideal length of the description is 155 characters.
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Image Alt Tags
To make your blog discoverable in almost every aspect, you can try naming the images.
This can alert the web crawlers that the content paired with such an image is relevant to a related topic.
You can edit it when you do the inventory of the media files in your WordPress site.
This can help you gain more quality traffic than not having the image alt tags.
Web crawlers will consider these as important tools in distinguishing topics as well.
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Content
In the Content side, you only need to put relevant topics for your target market.
Just like providing tips in successful social media marketing if you’re target market is business owners.
If you’re targeting the customers who use a particular product, then you need to provide benefits of using the product.
This way, they get swayed about the positive things your product can provide.
You can insert the keywords you want to rank for, too. Make sure the article is 300 to 1,000 words.
The recommended use of keyword is 1-2 times only.
You get penalized for using keywords excessively.
Not only that, loading your content with too much keywords may affect the quality of the articles you produce.
Expert content writers may help you in achieving that action.
When you want fast, reliable, and quality content, you can contact us today.
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Design and User Experience
There are chances that people might bounce from your website.
Bounce is the action when they click on your website and click the back button immediately after.
One of the factors that may affect this is design.
Some users might not consider your website to be credible enough to provide them with the service they need.
When the appearance of your website is not professional-looking or pleasing to the eyes, they might think twice about the credibility and legitimacy of your company.
As such, your design should embody the your company, services, and credibility.
To solve this, you create a custom web design that caters to the user experience of your target market.
Pro-Tip: You make sure that every content and design is supporting each other. This way, crawlers can access your site and index it on Google listing.
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Off-page SEO
When you say off-page SEO, this refers to handle backlinking, internal linking, and blogging.
Internal linking makes sure that there’s an established information hierarchy on your website.
You will link your blogs to other subpages deemed important for your write-up, too.
Backlinking is a way to build a relationship with another website.
You want your website to have a reputation as a good source of information.
So, you do this by supplying a hyperlink that links one site to the desired site.
Blogging is the most integral part of this SEO practice.
It helps in increased web traffic and quality site visitors.
This is the part of content you use to refer information from other sources.
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Local SEO
Local SEO, as the name suggests, promotes local businesses on the results page.
You start by taking advantage of some tactics to increase local rankings.
Of course, you want to have clients raving for your good service.
Bring that high-level kind of service to your clients. For sure, it will increase the number of your Google reviews.
You get a chance to rank up when someone searches for the type of business you handle.
Google prioritizes businesses having created a reputable review section.
Another suggestion to take is to create a Google My Business account.
This method gets your business listed on the search engine faster.
You also have the feature to change the location and verify the credibility of your business.
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Technical SEO
This part of SEO is still like on-page SEO.
According to Smart Insights, you only make the behind-the-scenes optimal for the users.
When it comes to the SEO about responsive design, it is the technical side that’s in action.
Search engines also prefer this kind of website as it can scale according to the size of user screens.
Other parts of such type include page speed, detailed sitemaps, optimized images, caching data to speed load times, using an HTTPS connection, and others.
If do this right, you can expect an increase in your SERPs.
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Mobile App Store SEO
In this mobile-driven era, you should learn how to maximize other channels.
This helps in directing other users in that channel to check out your website.
The presence of your mobile app in the App Store and Google Playstore can increase your brand visibility, too.
There are tons of people who are looking for an app to download or support from a developer.
This is where mobile app store SEO come in.
You must place the right description and the name of your brand to get more traction in the digital world.
If you’re pursuing niche keywords, you may mention it also.
Descriptions found here can rank high also in search results.
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White Hat SEO vs. Black Hat SEO
From the previous types you’ve read, those are the practices of White Hat SEO.
Like any other digital marketing strategy, there are also rules to follow.
Google and Bing work in imposing penalties on sites that are not following the desired guidelines.
In the case of Black hat SEO, these are the webmasters that don’t follow the book.
Their efforts are mainly to get visitors and sales.
They don’t want to give relevant info to the users.
Here are the practices that they do that should not be followed today:
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Keyword Stuffing
This method of keyword use makes it difficult for every user to understand the relevance of contents.
What happens?
The main keyword is repeated in every paragraph which makes it hard to comprehend the point shared.
Google penalizes such websites today.
This can result in unindexing of the site on the search results.
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Duplicate Content
The contents you post are copied and pasted into another blog post.
This is a big NO-NO in the industry.
Black Hat SEO people do it because they think it may send signals to searches that the needed information is on their website.
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Hidden Texts
The greed to generate increased web traffic comes to a point of hiding words in plain sight.
The people who do this make the texts invisible. They color the texts either white or black to avoid penalties.
Well, it’s 2019 and the artificial intelligence used by Google can now detect this.
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ClickBait
This type of SEO makes you believe that the title can help you in some way or another.
It poses like your best solution to a specific problem.
The truth is, it doesn’t give you what you want after you click it.
Instead, you’re going to see tons of promotions about the product or service that is not related to your search query.
Bottomline
Now that you know SEO types to do and what not to do, you’re now ready to eventually gain quality web traffic.
This is how you develop credibility in the digital world.
The way you attract people to your website serves as a marketing and sales channel, too.
You will get organic growth of sales when you catch the attention of your real target market.
And if you’ve done all the possible ways to rank in the search results, then get no result?
It’s the ideal time to get help from a company that offers SEO services.
Want an analysis of how your website is performing against your competitors online?
We’ll assist you to do that. You get results-driven data analytics useful for your SEO strategy. Contact us now!