An estimated 3.2 million social media users are active in 2019 according to Emarsys. There is no denying that both Facebook and Twitter experience user population growth. But, which of them will be enough for your company’s marketing needs?
To know more about how well they perform in marketing your products or services, you can refer here:
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Audience
Facebook has 2.2 billion monthly users. 83% of FB users are females while 75% of FB users are males. It experienced a 41% steady rise of senior users.
Twitter has 300 million monthly users. They’re popular to 81% of millennials who check their twitter once a day. 83% of world leaders are also here.
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Engagement
For every 1 million Facebook followers, brands can expect 700 interactions.
For every 1 million Twitter followers, brands can expect 300 interactions.
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Functionality
Facebook is an ideal platform to reach customers. But, it’s hard to gain followers for your Facebook page. It has an in-depth marketing campaign program.
Twitter is like an elevator pitch that forces you to chunk your words in limited characters. The best place to make trends and connect with your follower through a hashtag.
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Advertising Opportunities
Facebook has features like Pages to Watch, Apps Analytics, Facebook Messenger for Business, and Detailed Post Analytics.
Twitter has features like Periscope’s Go Live, Twitter Cards, and Anti-harassment tools.
As reported by Sproutsocial, it’s best to test these networks. You’ll better understand which platform gives you a better return on investment for organic or paid ads.
To get help in deciding which social network to use, you can call digital marketing experts now. Social media specialists are ready to help you out without any hesitations.