Which Social Media Networks Do Your Customers Use?

A report published by Pew Research Center states that young adult ages 18-29 years old have been the dominant social media users since 2006.

The research also concluded that there’s a significant rise in older adult users recently.

With these given statistics, you may learn that it’s also beneficial to use social media as another marketing channel.

Don’t know where to reach your target audience? You can reach them through the following networking sites:

1. Facebook

This the most preferred platform in the United States. Its top users are 18- to 29-year-olds and its second top users are 30- to 49-year-olds. Adults of all income levels use this.

2. Twitter

Users who have some college education and higher income tend to choose this platform according to a 2018 social media survey of Pew. Percentage of users between men and women are almost equal.

3. Instagram

Women (39%) use this photo-sharing network more than men (30%). U.S. young adults, 18-29 year-olds, are top users. It’s also worth noting that 36% of its users have some college education and 42% of its users have college degrees.

4. Pinterest

Adult women ages 18-49 years old are more active on this platform. It’s worth mentioning that some individuals ages 50 to 64 years old use this, too. As reported by the Digital Marketing Institute, users like posts about decor, fashion, travel, quotes, arts, and business topics.

5. LinkedIn

The users on this platform are from range from 30 to 49 years old. They are either professionals or business owners. It’s best for B2B businesses. You can create an effective lead generation tactic here as mentioned by the Digital Marketing Institute.

6. YouTube

Every age group has its share in the total users in this video networking site. There is no significant factor to determine who uses the site. Regardless of race, gender, education, and income, almost everyone uses it.

7. Snapchat

The disappearing messaging app’s audience is also18-29 year-olds. They amount to 68% of active Snapchat users according to Pew’s social media survey. 31% of those have some college education, 26% have college degrees, and 24% are high school educated or less.

These useful insights and overviews can give you an idea to where you’ll pay more attention to in marketing your products or services.

Stuck on which social network to use? You can contact a social media expert today. Or send us a message now.